KR Mangalam Group

Job Description – Digital Marketing & Admissions

Position: Digital Marketing & Admissions (KR Mangalam Schools)

Location: Mehrauli, New Delhi

Employment Type: Full-Time

Experience: Minimum 4+ years (EdTech or K-12 sector preferred)

Introduction

KR Mangalam Group is seeking a dynamic and results-driven professional to lead digital marketing and admissions initiatives for its network of schools. This role is ideal for someone with a strong background in performance marketing, CRM, and lead management — and now increasingly, content marketing. The candidate will play a key role in driving enrollment growth through strategic campaigns, storytelling, and effective funnel management.

Key Responsibilities

Lead Generation & Campaign Management

·        Drive lead generation through paid ads, vendors, and in-house datasets

·        Plan monthly budgets, target setting, and keyword strategies

·        Monitor campaign performance and optimize in real-time

·        Coordinate with vendors and review their output regularly

Content Marketing

·        Develop and execute a parent-focused content strategy

·        Oversee creation of website content, blog posts, landing pages, emailers, and digital ads

·        Align storytelling with school brand, academic outcomes, and parent aspirations

Lead Nurturing & CRM

·        Design automated communication journeys (email, SMS, WhatsApp)

·        Track and improve engagement across applicant stages

·        Work closely with CRM and call center teams to enhance admissions efficiency

Website & Social Media

·        Keep school websites updated with relevant content, visuals, and event highlights

·        Coordinate with agencies for daily posts and campaigns across platforms

·        Ensure timely promotion of national/international days and school events

Counselor Productivity

·        Monitor counselor performance across schools

·        Support and motivate them to drive more admissions

·        Daily follow-ups, reporting, and intervention where required

Branding & Collaterals

·        Maintain brand consistency across all media

·        Manage brochures, event branding, admission kits, and promotional material

·        Plan and supervise photoshoots, video content, and print campaigns

Required Skills

·        Google Ads, Meta Ads, SEO/SEM

·        Content planning and execution

·        CRM systems and marketing automation

·        Team coordination and vendor management

·        Strong analytical and communication skills