1. Assisting in the formulation of strategies to build a effective lead generation campaign.

2. Planning and monitoring the ongoing company presence on social media.

3. Launching optimized online advertisements for lead generation.

Responsibilities

1. To understand product features and USP’s and accordingly deploy and optimise the campaigns for buyer persona.

2. Plan and monitor the ongoing company presence on social media (Instagram, Facebook etc.)

3. Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

4. Provide creative ideas for creating display ads and images.

5. Measure performance of digital marketing campaigns on lead to conversion.

• 6. Acquire insight in online marketing trends and keep strategies up-to-date.