Plan and execute 360 degree digital marketing, including SEO/SEM, marketing

database, email, social media and display advertising campaigns.

2. Design, build and maintain social media presence

3. Measure and report performance of all digital marketing campaigns, and assess

against goals (ROI , KPIs, and ROAS)

4. Identify trends and insights, and optimize spend and performance based on the

insights.

5. Brainstorm new and creative growth strategies

6. Plan, execute, and measure experiments and conversion tests

7. Collaborate with internal teams to create landing pages and optimize user experience.

8. Utilize strong analytical ability to evaluate end-to-end customer experience across

multiple channels and customer touch points

9. Identify conversion points and optimize user funnels

10. Collaborate with agencies and other vendor partners

11. Evaluate emerging technologies. Provide thought leadership and perspective for

adoption where appropriate.