Company Overview

Established in 1907, Jost's Engineering Co. Ltd., headquartered in Thane, is a renowned manufacturer and supplier of material handling equipment and engineering product solutions. With a strong pan-India presence, the company offers innovative and customized solutions in material handling and intra-logistics, ensuring efficient operations across various industries. Known for its robust brands and customer-focused services, Jost's is a leader in mechanical and industrial engineering.

Job Overview

Jost's Engineering Co. Ltd. is seeking a dynamic Digital Marketing Senior Executive for its Thane location. This full-time position requires a junior-level candidate with 1 to 3 years of experience. The ideal candidate will have proven skills in driving digital marketing strategies, utilizing their expertise in Google Analytics, social media advertising, and content marketing. This role focuses on enhancing the company's digital footprint and engaging various target audiences effectively.

Qualifications and Skills

• Proficiency in Google Analytics (Mandatory skill) to monitor and report on website traffic insights and user behavior patterns.
• Expertise in Social Media Advertising (Mandatory skill) to create, manage, and optimize campaigns across various platforms.
• Strong ability in Content Marketing (Mandatory skill) to develop engaging and compelling content that resonates with target audiences.
• Solid understanding of SEO principles to enhance visibility and search engine rankings organically.
• Hands-on experience in Email Marketing to design and implement effective campaigns that drive engagement.
• Proficient in Pay-Per-Click (PPC) advertising to create and manage paid marketing strategies effectively.
• Knowledge in Conversion Rate Optimization (CRO) to improve website performance and increase conversion rates.
• Experience with Google Ads to plan and execute online advertising campaigns that align with business objectives.

Roles and Responsibilities

• Develop and execute comprehensive digital marketing strategies to achieve business targets and enhance brand visibility.
• Manage social media channels, creating and curating content to improve engagement and increase followers.
• Conduct regular analysis and reporting on digital marketing performance, using tools like Google Analytics.
• Optimize website content and structure for search engines to improve organic search rankings.
• Create and manage email marketing campaigns targeting different customer segments.
• Plan and execute PPC campaigns to drive targeted traffic and evaluate their effectiveness continually.
• Collaborate with cross-functional teams to align marketing efforts with overall business strategies.
• Stay updated with the latest digital marketing trends and best practices to maintain a competitive edge.