COMPANY OVERVIEW:

Envisioned by Nita M. Ambani and spread over 18.5 acres in Mumbai’s Bandra Kurla Complex, the Jio World Centre is an iconic business, commerce, and cultural destination. A multifaceted development of its kind in India, it includes the musical Fountain of Joy, an upscale retail experience, a multivenue cultural centre, selection of cafés and fine dining restaurants, serviced apartments and offices, and one of India’s largest convention facilities – the Jio World Convention Centre. The Centre opened to the public with the Jio World Convention Centre and the Fountain of Joy at Dhirubhai Ambani Square in early 2022. ​ The Jio World Centre is strategically located in Mumbai’s vibrant business and cultural hub of Bandra Kurla Complex. This centre has been developed with an international design vocabulary, while honoring the culture and spirit of India.

JOB PURPOSE:

The role will lead end-to-end marketing for performances, art exhibitions, and cultural programming, driving awareness, ticket sales, audience engagement, and brand prestige through integrated campaigns, performance marketing, influencer strategy, and insights-driven optimisation.

Key deliverables:

• On-time campaign launches
• Strong ticket conversions and occupancy
• Media ROI efficiency
• Positive brand sentiment
• Zero finance/compliance issues

JOB ACCOUNTABILITIES:

• Own integrated show & exhibition campaigns across digital, social, CRM, print and partnerships.
• Closely work with the ticketing partner and provide marketing assets to take events live as per the marketing plan.
• Manage creative briefing and brand compliance.
• Build performance-driven media plans and optimize in real time.
• Assist Show Marketing Manager for influencer & creator collaborations.
• Deliver campaign insights and ROI reporting.
• Manage budgets, vendors, and finance processes.

COMPETENCIES & SKILLS:

• Experience in Integrated campaigns, live event marketing, influencer strategy, agency management
• Analytical and data-driven
• Exposure in budgeting and commercially sharp
• Creative and execution focused

QUALIFICATIONS:

• Bachelor’s/master’s degree in Marketing, or related field.

EXPERIENCE:

• 5+ years of experience in show marketing, entertainment, exhibitions, culture, luxury or experiential brands.