Job Summary:

As a Digital Marketing Associate, you will be an integral part of our dynamic marketing team, responsible for supporting and executing digital marketing initiatives. This entry-level position is ideal for a recent graduate with a strong interest in digital marketing and a willingness to learn and grow in a fast-paced environment.Key Responsibilities: Social Media Management:

• Create and schedule engaging content across various social media platforms.
• Monitor social media channels for trends, conversations, and opportunities.
• Respond to comments and messages, fostering community engagement.

Content Creation:

• Assist in the development of creative and compelling content for digital channels.
• Collaborate with the content team to produce blog posts, articles, and multimedia content.

Email Marketing:

• Support the execution of email marketing campaigns, including content creation and list management.
• Monitor email performance metrics and contribute to optimization efforts.

SEO (Search Engine Optimization):

• Learn and implement basic SEO strategies to improve website visibility.
• Assist in keyword research and content optimization for better search engine rankings.

Analytics and Reporting:

• Monitor and analyze key performance indicators (KPIs) for digital marketing campaigns.
• Prepare regular reports on campaign performance and provide insights for improvement.

Digital Advertising:

• Assist in the setup and management of digital advertising campaigns (Google Ads, social media ads, etc.).
• Monitor ad performance and contribute to optimization efforts.

Collaboration and Learning:

• Work collaboratively with cross-functional teams, including design, sales, and product teams.
• Stay updated on industry trends and best practices in digital marketing.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Strong written and verbal communication skills.
• Basic understanding of digital marketing concepts and tools.
• Familiarity with social media platforms and digital advertising is a plus.
• Analytical mindset and ability to derive insights from data.
• Eagerness to learn and adapt in a fast-paced environment.

Benefits:

• Training and mentorship from experienced digital marketing professionals.
• Opportunity for career growth and advancement within the organization.
• Exposure to diverse digital marketing channels and strategies.