JOB DESCRIPTION :

We are looking for a Braze Campaign Developer responsible for building and executing customer engagement campaigns using Braze. The ideal candidate should be well-versed in Braze features such as Canvas, Segmentation, Liquid templating, personalization, A/B testing, and multi-channel delivery (Email, Push, SMS, In-app).

Roles and Responsibilities:

• Build and execute marketing campaigns in Braze across email, PUSH, in-app, and SMS.
• Develop dynamic content using Liquid scripting to personalize communication.
• Configure Canvas flows for customer journeys and lifecycle campaigns.
• Build responsive and visually appealing email templates.
• Perform A/B testing to improve campaign effectiveness.
• Set up user segments based on behavioral and demographic data.
• Ensure accurate campaign tracking and integrate UTM parameters as needed.
• Monitor campaign performance and troubleshoot delivery or rendering issues.
• Maintain campaign documentation and asset libraries.

Technical and Functional Skills:

• Bachelor’s degree with 3 to 4 years of experience in Braze
• Minimum 3 years of responsive HTML, CSS & JavaScript coding experience
• Exposure in creating emails using dynamic content block in Braze
• Liquid Scripting for dynamic builds
• Able to understand the database structure with exception handling while scripting for dynamic content/personalization
• Knowledge of building journeys
• An eye for detail to assist in audits
• Good communication skills