Brand Marketing Manager, Shaadi.com

Brand Marketing Brand Strategy Brand Management

About Shaadi.com

Consumer Internet Technology Shaadi.com, the world's No.1 Matchmaking platform, pioneered online personals at the turn of the century and has continued to lead the exciting space for 20 years. 

It has been built on one simple idea: to help people find a life partner, discover love and share joy. Our vision is to build the world’s first 'togetherness' company!

Shaadi.com has helped over 7 million people in finding a life partner and touched the lives of over 50 million people globally.

Amongst many awards, Shaadi.com has been recognized as the Most Trusted Matchmaking site and the world’s 50 Most Innovative Companies, alongside Apple, Google, Facebook, and Amazon. We have also been acknowledged as one of the world’s most engaging brands on Facebook. 

At Shaadi.com, we believe that it is our people who matter the most and so we put that thought into our name. Our parent company is called People Interactive Pvt. Ltd and we are headquartered in Mumbai. We also have a sister brand called Sangam.com.

We believe that technology can help change people’s lives for the better and so we keep pushing the boundaries. We are solving global-scale problems using social network type technologies. We pride ourselves on being innovative and like to think that our world revolves around our users. 

We were founded based on the principle that a world-class consumer Internet company can be built from India and that mission still drives us. 

We are a high energy workplace that loves to have fun while operating on a real-time cadence. Come pay us a visit someday.

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Company Size:Large-scale / Global

Check us out @

https://www.shaadi.com/?ptnr=sb_ptnr16/

Office Location

Maharashtra, Mumbai

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Maximum Compensation

Open to discussion

Experience Required

4 - 8 years

Working Days

5 days/week

Role & Responsibilities

• Will be responsible for handling the Global Markets business and delivering against all matrices
• Analyse customer insights and behaviour, customer personas, and consumer trends
• The person should be capable of data mining and analysis and also have an eye for Creative work, as he/she will be required to plan activities & work with the Creative agencies
• Interact with Sales teams to understand key challenges and opportunities, create an action plan to address them
• Develop holistic marketing campaigns to strengthen the brand recall and consideration in the specific markets
• Network management and delivering all networks
• Partner commercial team in managing the brand support budget and ensuring that brand spends across activities are within the overall agreed support budget
• MIS generation for monitoring progress
• Ensure our brand message is strong and consistent across all channels and marketing efforts
• Plan media deployment in NRI TV plus digital
• Also explore new channels and more creative ways to target our TG in the global markets

Ideal Candidate

• MBA/Master’s degree from Tier 1, Tier 2 B school
• Overall years of experience should be at least 4-8 years of work experience across marketing (preferably experience in an FMCG)
• Technical aptitude and agility to learn web-based tools
• Looking for talent with - owners mindset, passion, and agility