Objective:

To manage end-to-end digital presence of the company including website management, SEO optimization, social media presence, and digital campaign execution to increase brand visibility and generate quality leads.

Key Responsibilities:

1. SEO & Website Management:

·       Optimize the website using SEO best practices (on-page & off-page).

·       Manage regular updates to the website including content, blogs, case studies, and certificates.

·       Ensure performance, speed, mobile responsiveness, and security of the website.

·       Track keyword performance, implement metadata, and monitor traffic via Google Analytics/Search Console.

·       Coordinate UI/UX improvement with design agency or internal resources.

2. Social Media & Digital Promotions:

·       Manage content calendar and post regularly across LinkedIn, Instagram, Facebook, and YouTube.

·       Design graphics, reels, and creatives using tools like Canva.

·       Increase online followers, brand engagement, and professional visibility.

·       Coordinate digital ads and track their performance (Google Ads, Meta Ads, etc.).

3. Campaign & Messaging:

·       Plan and execute bulk WhatsApp, SMS, and Email campaigns for lead generation.

·       Create professional campaign content and manage timing and frequency.

·       Monitor click rates, bounce rates, and campaign responses to improve engagement.

Preferred Skills & Tools:

·       SEO Tools – Google Analytics, Search Console, SEMrush or Ahrefs.

·       Website Platforms – WordPress or similar CMS.

·       Graphic & Campaign Tools – Canva, Meta Suite, Mailchimp, Buffer.

·       Strong English communication, writing, and creativity skills.

Qualifications:

·       Bachelor’s degree in Marketing, Mass Communication, Digital Media or related field.

·       2–4 years of experience in SEO, Social Media, Website Management, and Digital Campaigns.

·       Ability to handle multi-channel digital presence and coordinate across teams.