Job Title: Marketing Manager

Location: Trivandrum

Ref: GREATBELL HR Consultancy Services (P) Ltd

Reports To: Central Head

Type: Full-Time

Email: hr@greatbellhr.com

IM: 9446218338

Job Overview:

The Head of Marketing will be responsible for developing and executing strategic initiatives to drive growth, enhance brand presence, and increase enrolment at our organization. This role requires a visionary leader with a strong background in business development, marketing, and a deep understanding of the animation and graphics design industry.

Key Responsibilities:

Strategic Planning and Execution:

• Develop and implement comprehensive business development and marketing strategies aligned with our goals and objectives.
• Identify and pursue new business opportunities to expand the Academy’s market reach and student base.
• Analyse market trends and competitor activities to inform strategic decisions and maintain a competitive edge.

Business Development:

• Build and maintain relationships with key industry stakeholders, including studios, corporations, educational institutions, and industry influencers.
• Collaborate with internal teams to design and promote innovative courses and programs that meet market demand.
• Lead negotiations and secure partnerships that enhance our offerings and industry connections.

Marketing and Branding:

• Oversee the creation and execution of integrated marketing campaigns to increase brand awareness and enrolments.
• Utilize digital marketing, social media, content marketing, and other channels to effectively reach target audiences.
• Develop and manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI.

Team Leadership and Management:

• Lead, mentor, and manage a high-performing business development and marketing team.
• Foster a collaborative and innovative team environment that encourages professional growth and achievement of targets.
• Set clear objectives and KPIs for the team and track progress regularly.

Data Analysis and Reporting:

• Analyse enrolment data, market trends, and campaign performance to assess the effectiveness of strategies and initiatives.
• Prepare regular reports and presentations for senior management, highlighting key insights and recommendations.

Community Engagement and Networking:

• Represent our company at industry events, conferences, and seminars to promote the brand and establish thought leadership.
• Engage with alumni and industry professionals to build a strong community around our academy.

Qualifications and Experience:

• Bachelor’s degree in marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5-10 years of experience in business development and marketing, preferably within the education or creative industries.
• Proven track record of driving business growth and successfully executing marketing strategies.
• Strong understanding of the animation and graphics design industry and its market dynamics.
• Excellent communication, negotiation, and interpersonal skills.
• Leadership experience with the ability to inspire and manage a team effectively.
• Creative thinker with strong analytical and problem-solving skills.

Personal Attributes:

• Passionate about education and the creative arts.
• Strategic thinker with a hands-on approach.
• Ability to work in a fast-paced, dynamic environment.
• Results-oriented and customer-focused.