Frigo & Bento – Manager, Marketing & Sales

Location: Kochi/Tuticorin/Bangalore | Reports to: Director Operations

Industry: RTE/RTC Seafood | QSR | Franchise Retail

Experience: 5–8 Years

We’re looking for a results-driven Manager – Marketing & Sales to lead the retail growth of Frigo & Bento’s ready-to-eat and ready-to-cook seafood products through QSRs and franchise outlets. The role demands strong FMCG/QSR experience and a passion for building sustainable seafood brand.

Key Responsibilities

·        Retail & QSR Expansion

·        Drive sales through strategic marketing and store-level promotions

·        Plan and execute new QSR rollouts in a hub-and-spoke model

·        Identify and onboard franchisee partners for outlet expansion

·        Ensure outlet-level hygiene, branding, and service compliance

·        Channel & Sales Management

·        Monitor and support QSR operations inventory and local marketing

·        Align ATL/BTL and digital campaigns with sales goals

·        Develop effective trade promotions to boost footfall and revenue

·        Customer & Product Focus

·        Gather customer insights to drive product innovation

·        Conduct competitor analysis and recommend growth strategies

·        Ensure consistent customer experience and quality standards

·        Team & Performance

·        Lead the retail sales team and promoter network

·        Maintain sales and stock dashboards; review performance metrics

·        Collaborate with supply chain and marketing teams for alignment

Qualifications & Skills

Education    : Graduate in Business/Marketing/Hotel Management; MBA preferred

Experience   : 5–8 years in FMCG/food retail; 2+ years in QSR or franchise operations

Skills              : Retail marketing, QSR operations, franchise management, team

                       leadership, customer analytics, FSSAI compliance

Compensation

Attractive package based on experience and potential