Role Overview:

The Digital Marketing Manager will be responsible for developing, implementing, and managing online marketing strategies that drive brand awareness, lead generation, customer engagement, and revenue growth. The role involves managing all aspects of digital campaigns across various channels including SEO, SEM, social media, email marketing, content marketing, and paid advertising.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize all digital campaigns including Google Ads Facebook Ads LinkedIn Ads Instagram promotions and other paid channels.
• Drive SEO/SEM strategies to increase website visibility and search engine rankings.
• Oversee content creation for websites, blogs, social media, and email campaigns to engage target audiences.
• Manage social media platforms, ensuring brand consistency and audience growth.
• Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Track, analyze, and report digital marketing performance metrics (ROI, CPC, CTR, conversion rates, etc.).
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams, designers, and external agencies to deliver impactful campaigns.
• Manage and monitor the digital marketing budget effectively.

Key Skills & Competencies

• Strong knowledge of SEO SEM PPC Google Analytics and social media platforms.
• Proficiency in digital marketing tools such as Google Ads Manager, Meta Business Suite, HubSpot, Mailchimp, or similar.
• Excellent content marketing and copywriting skills.
• Strong analytical skills to interpret campaign data and optimize performance.
• Creativity and innovation in digital campaign ideas.
• Ability to manage multiple projects and meet deadlines.
• Strong leadership and team management skills.

Qualifications & Experience:

• Any Graduation
• 5–8 years of proven experience in digital marketing, with at least 2–3 years in a managerial role.
• Experience in managing digital campaigns in Banking, NBFC, Share Trading Companies, and related industries will be an added advantage.

Salary & Benefits:

• Competitive salary based on experience and industry standards.
• Performance-based incentives.
• Professional development and training opportunities.

Ref : GREATBELL HR Consultancy Services (P) Ltd.

Email : hr@greatbellhr.com

M : 9446283381