Job Purpose:

To drive sales growth, identify new business opportunities, and expand the company’s market presence in the FMCG sector by developing strong relationships with distributors, retailers, and modern trade partners.

Key Responsibilities:

1. Sales & Revenue Growth

• Achieve monthly/quarterly sales targets as assigned.
• Expand product reach and brand visibility in both traditional trade and modern trade.
• Manage channel partners, distributors, wholesalers, and retailers to increase secondary sales.

1. Market Development

• Identify potential new markets, business opportunities, and customer segments.
• Develop and implement strategies for increasing market share and penetration.
• Collect competitor insights, pricing, promotions, and market trends.

1. Client Relationship Management

• Build and maintain strong relationships with distributors, retailers, and key accounts.
• Ensure customer satisfaction and resolve issues promptly.
• Negotiate terms of business with clients and channel partners.

1. Business Expansion Activities

• Identify and onboard new distributors, retailers, and channel partners.
• Support trade marketing activities, product launches, and promotional campaigns.
• Collaborate with marketing teams for brand activation at POS (Point of Sale).

1. Reporting & Analysis

• Prepare daily/weekly/monthly sales reports.
• Track performance against sales targets and KPIs.
• Provide insights to management for strategy formulation.

Key Skills & Competencies:

• Strong knowledge of FMCG sales and distribution.
• Excellent communication and negotiation skills.
• Ability to develop and maintain strong business relationships.
• Self-motivated with a results-driven approach.
• Proficiency in MS Office and sales reporting tools.
• Good analytical and problem-solving skills.

Qualifications & Experience:

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 1–3 years of experience in FMCG sales/business development (Freshers with strong sales aptitude may also be considered).
• Experience in handling distributors, retail, or modern trade preferred.
• Local market knowledge is an added advantage.

Performance Indicators (KPIs):

• Achievement of sales targets.
• New distributor/retailer acquisition.
• Increase in market share and product visibility.
• Customer satisfaction and retention.
• Timely reporting and data accuracy.