Job Summary 

We are looking for an SEO Specialist to help us optimize our existing and future content across all publishing mediums, including our website, blog, YouTube channel, and Social. The applicant should have a curious mind and an ability to identify and prioritize content that will be most relevant and engaging to our audience. The role requires a passion for our mission, a desire to connect with both blockchain experts and newcomers, and an eagerness to roll up your sleeves. Your ability to stay up to date on the latest SEO rules and algorithms, problem-solve and make decisions quickly, and build for long-term success will be key to your success in this position.

Duties & Responsibilities

• Form strategic SEO plans, by completing the proper discovery with clients, collaborating with the account team, performing research, and auditing existing results.
• Drive traffic, conversions and ROI for Antenna’s clients by doing and/or overseeing competitive analysis, keyword research, content creation, website experience optimizations and link building.
• Measure and report on the effectiveness of the campaigns by using industry-leading tools such as Google Analytics, Google Search Console, and Moz.
• Monitor the performance of the campaign closely and consistently to proactively flag issues for the team and work collaboratively to resolve
• On integrated campaigns, you will collaborate with various team members, such as the digital ads specialist, marketing technologist, content marketer, inbound marketer, etc. to share insights and ensure channels are coordinated in the pursuit of our Clients’ broader goals.
• Writing effective SEO content for blogs, websites and social media accounts
• Create required deliverables based on research following established process, applying critical thinking skills to reach accurate conclusions and recommendations
• Meet with clients and performance managers on a scheduled basis to review monthly reports, upcoming strategy execution, and client questions or concerns

Requirements & Skills

• 3+ years of experience managing SEO across written, audio, and video content
• Passion for using SEO and digital marketing to grow businesses
• Proficient in: SEO audits, keyword research, SEO content writing/optimizations, and link building.
• Ability to demonstrate a thorough understanding of core SEO principles and the latest best practices. ferociously consumes content from SEO thought leaders and has either written their own thought leadership content (or can if given the opportunity)
• Outstanding ability to think creatively, strategically, and problem solve
• Excellent verbal and written communication skills
• Experience with website optimization tools
• Strong organizational, time management, and analytical skills
• Self-motivated, proactive and dedicated to generating results for our clients
• Volunteers readily. Undertakes self-development activities. Seeks increased responsibilities. Takes independent actions and calculated risks. Asks for help when needed.
• Balances team and individual responsibilities. Exhibits objectivity and openness to others’ views. Gives and welcomes feedback. Contributes to building a positive team spirit
• Flexible and agile; ability to pivot quickly and identify when something isn’t working and provide solutions for alternative actions. Adapts to changes in the work environment. Manages competing demands. Changes approach or method to best fit the situation
• Previously worked in a fast-paced, digital agency environment
• Proficiency in using and understanding Google Search Console, SEMRush, Google Analytics, MozBar and Yoast.