Job Overview

We are seeking a proactive and detail-oriented Search Engine Optimization Analyst to join our team at Passionfruit in New Delhi. This role is ideal for individuals with strong communication skills, curiosity to learn about AI workflows, and a passion for digital marketing and SEO. As a key team member, you will work with advanced AI tools to craft and implement SEO strategies across diverse platforms, driving organic growth and enhancing customer engagement.

Key Responsibilities

- Assist in developing and executing comprehensive SEO strategies across multiple platforms and verticals.

- Analyze website traffic, user behavior, and keyword rankings to measure the effectiveness of SEO initiatives.

- Collaborate with content and marketing teams to maximize the impact of SEO-driven content.

- Monitor industry trends and algorithm updates to ensure our SEO strategies remain cutting-edge.

- Manage and optimize technical SEO aspects such as site speed, crawlability, mobile-friendliness, and structured data.

- Perform competitive analysis to identify gaps and opportunities for keyword targeting and content improvement.

- Generate detailed reports on SEO performance and provide actionable insights for future improvements.

- Experiment with AI tools to automate SEO processes and enhance service delivery efficiency.

Qualifications and Skills

- Strong English communication skills (written and verbal).

- Some experience in SEO, digital marketing, or relevant technical expertise (preferred).

- Proficiency in Google Analytics for tracking website traffic and engagement metrics.

- Experience with Google Search Console for analyzing search performance.

- Familiarity with keyword research tools to identify high-value keywords for content strategies.

- Knowledge of on-page SEO techniques including meta tags, headers, image optimization, etc.

- Understanding of technical SEO aspects such as site speed optimization, mobile-friendliness, and structured data.

- Curiosity to learn about AI workflows and experiment with new tools.

- Adaptability to take on responsibilities beyond the set job description based on company needs.

Why Join Passionfruit?

At Passionfruit, you’ll work at the forefront of AI-powered innovation while gaining hands-on experience in crafting impactful SEO strategies for global clients. This role offers the opportunity to collaborate with talented teams in a fast-paced environment while learning cutting-edge technologies that shape the future of online growth. If you are curious, adaptable, and eager to grow your career in digital marketing and AI-driven SEO solutions, this is the perfect opportunity for you!