We’re Hiring for Business Growth Strategist – Branding, Digital

Marketing, Sales

Location: Chennai – Padur

Company: Food Buddies

Experience: 15+ years

Industry: FMCG, Food & Beverage, Consumer Brands, Retail, D2C

Work Mode: Full-Time | Permanent

Food Buddies is the industry’s leading food consultancy firm propelled to success

by a young and dynamic team. We give life and form to ideas—turning them into

commercially scalable businesses. Our motto is to make every client’s concept a

success by listening, analyzing, and delivering the right solution that saves time,

money, and energy.

Our key verticals include:

•Food Product Development

•Food Industry Implementation

•Business Growth Strategy

•Food Branding

•Food Legal Compliance

Visit us at www.foodbuddies.in

Role Overview:

We are looking for an experienced Business Growth Strategist to lead and drive brand

positioning, digital- marketing strategy, channel planning, and revenue growth

across diverse FMCG/consumer brands. This role is highly strategic and advisory, but

demands a hands-on leader with a proven track record in building integrated growth

engines, cross-functional alignment, and data-driven decision-making.

This is a client-facing and leadership-level consulting role that collaborates closely with

marketing, sales, creative, analytics, and founder teams.

Qualifications & Experience

• Education
• Bachelor's degree in business, Marketing, or related field; MBA
• preferred
• Experience
• 15+ years in business growth, brand strategy, digital marketing, or
• sales leadership roles
• Domain
• Expertise
• FMCG, D2C, Retail, Food & Beverage, Consumer Goods
• Language Strong communication in English; regional language fluency is a plus
• Mindset Strategic, entrepreneurial, result-oriented, digitally agile.

Core Skills Required

• Business Growth Strategy

• Brand Architecture & Positioning

• Digital Marketing (Performance, SEO, Social, Content)

• Channel Strategy (D2C, Retail, Distribution)

• Sales Planning & Revenue Enablement

• Go-to-Market (GTM) Execution

• Customer Acquisition & Retention Strategy

• Data Analytics & KPI Dashboards

• Cross-functional Collaboration & Leadership

Roles & Responsibilities

Strategic Planning

• Design growth roadmaps across business units, product lines, or regions

• Conduct opportunity mapping, competitor benchmarking, and category strategy

• Align sales, brand, and digital growth functions with revenue KPIs

Brand & Market Development

• Refine brand identity, messaging, and positioning for B2C and B2B markets

• Support packaging, pricing, and market segmentation strategies

• Guide storytelling and visual branding with internal teams or external partners

Digital Growth Enablement

• Define digital marketing strategy including paid media, content, SEO, email, and

CRM

• Collaborate with digital agencies or internal teams to plan and execute

campaigns

• Review performance analytics and drive ROI-based decision-making

Channel Expansion & Sales Support

• Develop integrated GTM plans across retail, distributor, and D2C channels

• Optimize sales funnel, conversion strategies, and partner networks

• Implement sales enablement tools and performance management dashboards

Advisory & Leadership

• Serve as a strategic advisor to client founders or senior leadership

• Facilitate quarterly business reviews, growth workshops, and planning sprints

• Mentor internal teams in marketing, sales, or brand development.