About the Job

Skills

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. 

Responsibilities

• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance to determine ROI
• Monitor market and consumer trends
• Develop pricing and distribution strategies

JD :-

Analyze brand positioning and consumer insights

Shape and communicate our vision and mission

Translate brand elements into plans and go-to-market strategies

Manage a team of marketing people working on brand initiatives

Lead creative development to motivate the target audience to “take action”

Establish performance specifications, cost and price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Monitor market trends, research consumer markets and competitors’ activities

Oversee new and ongoing marketing and advertising activities

Monitor product distribution and consumer reactions

Devise innovative growth strategies

• Align the company around the brand’s direction, choices and tactics

Qualifications

• Bachelor's degree or equivalent in Marketing
• 3+ years' brand management or marketing experience