Using programming language to ensure the site is easy to access and use for visitors.
Creating PPC (Pay-per-click) campaigns to boost company revenue via online ads.
Continually checking rankings and analytics to monitor the performance of websites and make recommendations for improvements if necessary.
Keep up to date with the algorithm changes set by search engines, particularly Google, to ensure your client’s websites don’t suffer dramatic falls in traffic.
Work with developers to make technical recommendations.
Engage in tasks such as link building and participating in community interactions on social media or blogs.