company logo

Lead - Market Development (Fertilizer Industry)

Executive: 10 to 30 years
Posted on Jul 21 2023

Not Accepting Applications

About the Job


Marketing Strategy
Market Research
Market Development
New Market Developemnt
Corporate Branding
Demand Generation

Role Summary : To facilitate the business in identifying new market, expansion of existing market and provide necessary feedback from the market for new product development and existing once thereby achieve the company the revenue set as per the business plan.

Roles & Responsibilities:

1.    Identify and develop new markets for sustainable business.

2.    Develop and implement strategies for market expansion for existing product portfolio.

3.    Prepare Budget based on the business plan and ensure budgetary controls on market development activities.

4.    Ensure proper market research on existing and new products.

5.    Ensure proper market analysis of new potential market through market inputs and feedbacks.

6.    Develop & monitor demand generation for liquidation across products and markets.

7.    Ensure proper manpower plan, improve the quality of the team through continuous training on market intelligence, market research and product knowledge.

8.    Identify team potentials and develop them for future prospects.

9.    Drive the ProRise program across identified clusters & ensure viability of 360 days old cluster.

10. Provide timely POP & other promotional inputs to meet the field requirements

11. Ensure improved brand visibility across platforms (Markets/Print media /Digital media)

12. Organizing product/solution training for external and internal customers

13. Provide Feedback on new product introduced & gaps in offering

14. Designing & communicating guidelines for marketing activities

Technical Competencies:

1.    Market Research, Branding, Demand Generation and Business analytics.

2.    Well verse with concept selling, new product launch and Market development.

3. Hands-on on computers, making reports and various software applications that facilitate the business

About the company

Fertis is fast growing technology company, focused on research, development and commercialisation of novel crop nutrients, microbes and protectants. It provides customer services that addresses some of the key agricultural challenges of the 21st Century faced by farmers and commodity purchasers. The company has several novel and high potential products which are patented. Every product has und ...Show More


Speciality Fertilizers / ...

Company Size

201-500 Employees