Qualifications and Skills

• Proficiency in the Google Ads Platform is mandatory, as it plays a crucial role in managing and optimizing ad campaigns. (Mandatory skill)
• Experience with the Meta Ads Platform is essential for designing and implementing effective social media campaigns.
• A keen understanding of conversion strategies and metrics to ensure high-performing ad campaigns and maximize ROI.
• Proven ability to create and adapt advertisement content that resonates with target audiences within the travel industry.
• Strong analytical skills to assess ad performance and implement data-driven strategies for optimization.
• Experience in the travel sector to effectively target and convert potential clients into partners or customers.
• Ability to think creatively and strategically to improve ad performance and enhance brand presence in a competitive market.
• Excellent communication skills to articulate ideas and collaborate with cross-functional teams ensuring alignment on advertising strategies.

Roles and Responsibilities

• Develop and manage highly effective ad campaigns on Google and Meta platforms, aligning with business goals and marketing strategies.
• Analyze and interpret ad performance data to drive improvements and innovations in advertising approaches.
• Collaborate with the marketing team to refine advertising content and ensure consistency with the brand’s voice and objectives.
• Conduct market research to stay abreast of industry trends, enabling competitive and informed ad strategies.
• Optimize budget allocation across platforms to maximize reach and conversion efficiency.
• Provide detailed reports and insights on ad performance to key stakeholders, showcasing effectiveness and areas for growth.
• Work closely with the product team to understand the unique selling propositions and effectively communicate them through advertising efforts.
• Continuously test and iterate ad strategies to attain higher engagement rates and customer loyalty.
• Google and meta ads
• Google Ads Platform
• Meta Ads Platform
• Conversion Conscious
• Travel Background