About the Role

We’re looking for a smart, proactive Junior Digital Marketing Executive to support day-to-day digital activities across social media, content, website management, and campaign execution.

This role is perfect for someone who is hands-on, organized, eager to learn, and comfortable working across multiple verticals.

Key Responsibilities

1. Social Media Management

• Schedule and publish content across all platforms (Instagram, Facebook, LinkedIn, YouTube).
• Coordinate with the design team for creatives, reels, and motion graphics.
• Maintain monthly content calendars and track posting consistency.

2. Performance Marketing Support

• Assist in setting up and monitoring ads across Meta, Google, and LinkedIn.
• Track daily performance metrics: CTR, leads, cost per result, keyword performance, etc.
• Share weekly reports with insights and improvement notes.

3. Website & SEO Support

• Update website banners, product pages, and blogs.
• Assist with basic SEO activities: keyword insertion, meta tags, uploading blogs, tracking rankings.
• Coordinate with developers for website updates and fixes.

4. Content Coordination

• Assist in drafting short captions, headlines, product descriptions, and emailers.
• Research industry trends to support content planning.
• Ensure tone and brand guidelines are followed across all verticals.

5. Analytics & Reporting

• Track performance analytics for all platforms.
• Prepare weekly & monthly performance reports.
• Maintain dashboards for leads, engagement, campaign ROI, etc.

6. Communication & Coordination

• Work closely with the marketing manager for campaign execution.
• Coordinate with designers, agencies, photographers, and internal teams.
• Support offline marketing activities (events, brochures, POS materials) when required.

Required Skills

• Knowledge of social media platforms and best practices
• Basic understanding of Meta Ads & Google Ads
• Comfortable with Excel/Sheets and reporting
• Good communication and copywriting skills
• Familiarity with Canva, can create ad copies
• Understanding of SEO basics