Job Title: Senior Graphic Designer

Department: Creative Unit

Location: Chennai

Reporting To: Creative Director

Employment Type: Full-time (Campaign Contract)

Role Overview

At Demos Project, we are seeking an experienced Senior Graphic Designer to lead creative efforts for a dynamic political digital campaign based in Chennai. The ideal candidate will design, supervise, and enhance visual content across social and digital platforms to ensure clarity, consistency, and strong message delivery. This opportunity is suited for a visually creative leader who understands both the cultural and political context of Tamil Nadu.

Key Responsibilities

Conceptualization & Design Execution

• Produce high-quality visuals: Posters, Carousels, Infographics, flyers, Thumbnails, and Event Graphics.
• Translate political briefs and ideas into compelling and informative visual stories.
• Customize designs for varied campaign types and audience groups.
• Integrate Tamil motifs, typography, and cultural symbols as required.

Visual Branding & Consistency

• Develop and manage visual templates for recurring content series.
• Establish and ensure adherence to design style guides for fonts, color schemes, layout arrangements, iconography, watermarking, and campaign branding.
• Enforce consistency across all campaign creatives.

Leadership & Quality Assurance

• Supervise and mentor junior designers and interns, ensuring high daily output quality.
• Review creatives for visual precision, brand consistency, and sensitivity.
• Coordinate closely with the Creative Director to manage team workflows and meet deadlines.

Cross-Functional Collaboration

• Closely collaborate with copywriters, video editors, social media managers, and advertising teams.
• Participate in briefings to align graphics with campaign messaging.
• Integrate platform analytics and feedback to improve visual strategy.

Platform-Specific Optimizations

• Optimize and adapt graphics for:

1. Instagram/Facebook: Carousels, quote graphics, regional language visuals
2. YouTube: Thumbnails, banners, channel graphics
3. Twitter/X: Text visuals, topical cards, one-liners

• Ensure all creatives adhere to technical specifications and platform standards.

Political & Cultural Sensitivity

• Design materials reflecting the political landscape and cultural sentiments of Tamil Nadu.
• Respond rapidly to current events with on-brand visual communication.
• Maintain strict ethical standards in all campaign visuals.

Required Qualifications

Education:

• Bachelor’s or Master’s in Visual Communication, Graphic Design, Fine Arts, or related fields.

Experience:

• 4–6 years in a design or content creation role (preferably in political, campaign, media, or agency environments).
• Experience creating multi-platform content for Tamil-speaking audiences highly preferred.

Required Skills

• Proficient in Adobe Photoshop and Adobe Illustrator.
• Familiarity with InDesign and Canva.
• Experience with bilingual layouts, especially English and Tamil.
• Skilled in Tamil typography and regional visual elements.
• Strong creative skills in visual storytelling, brand system development, quick ideation, and attention to detail.
• Proven leadership experience in supervising and mentoring design teams.
• Experience managing quality control and delegating tasks.
• Excellent collaboration abilities to work with writers, video editors, social media, and advertising teams.

Additional Skills

• Competency in sound design.
• Ability to source and curate video footage.
• Understanding of political thought and context.
• Experience handling AI content generation tools for creative workflows.
• Motion or animation design experience (considered a plus, not mandatory).

Work Environment

• Willingness to work late hours and weekends during peak campaign periods.
• Strict confidentiality on sensitive political materials.
• High-pressure, feedback-driven work settings.