Key Roles Relationship management - Multiple distributors for VRM

RM productivity - VRM resources

Digital developments - Bank digital properties

Marketing and product support

• Relationship management Spoc for VRM business with product teams across distributors
• Interacting with product teams on agenda setting and drives to build business
• Relationship building with distributor ground staff (Center heads, TLs) at centers to drive business
• Regularly plug in ground feedback to product team
• Fulfilling marketing and digital requirements of VRM partners for sales efficiency
• Training facilitation on products and processes for VRM and staff
• RM Productivity Setting up VRM goal sheets
• Formulating Goal sheet parameters and their roll out
• Keeping close traction on the Goal sheet parameters and the same being changed if required.
• Monitoring RMs performance closely which is month on month achievements on Gross Sales, Net Sales, SIP, AMFI (For bank)
• Encouraging them by rolling out mailers for outstanding performance based on the month end file.
• Running all employee initiatives - Plan , Launch and Update
• Digital Developments Ownership of digital project with ICICI bank
• Working closely with internal marketing and digital team on content creation
• Liasoning with I Bank digital team on development and timelines
• Objective of 100,000 SIP / month through digital properties
• Regular meeting with Bank product team