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Search Engine Optimization (SEO)

Chennai
Full-Time
Mid-Level: 4 to 6 years
Posted on Oct 17 2025

About the Job

Skills

Off-Page SEO
On-Page SEO
SEO Copywriting
SEO Audits
Google Analytics
optimizing website content

Job Title: SEO Specialist

Location: Chennai

Department: Digital Marketing / Media

Experience: 2–5 years

Employment Type: Full-time

Job Summary:

We are looking for a results-driven SEO Specialist to manage all search engine optimization activities. The ideal candidate will be responsible for improving our website’s organic search ranking, increasing traffic, and optimizing content for better visibility across search engines.

Key Responsibilities:

  • Develop and implement effective SEO strategies to improve website visibility and ranking on Google and other search engines.
  • Conduct keyword research, competitive analysis, and website audits.
  • Optimize website content, landing pages, and blog articles for SEO best practices.
  • Monitor and analyze SEO performance metrics using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
  • Collaborate with content writers, designers, and developers to ensure SEO best practices are properly implemented.
  • Build quality backlinks through outreach and partnership strategies.
  • Stay up to date with the latest SEO trends, algorithm updates, and digital marketing techniques.
  • Prepare and share SEO performance reports regularly with management.

Required Skills & Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience (2+ years) as an SEO Specialist or similar role.
  • Strong understanding of on-page, off-page, and technical SEO.
  • Proficiency in SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.).
  • Familiarity with HTML, CSS, and website management (WordPress preferred).
  • Excellent communication and analytical skills.
  • Ability to work independently and as part of a team.

Preferred:

  • Experience in media, education, or business sectors.
  • Knowledge of local SEO strategies for Chennai and Tamil Nadu region.
  • Basic knowledge of Google Ads and social media marketing.




About the company

Cheran Foundation Trust was established in 1991, Since its inception the Trust has involved itself in benevolent activities for inculcating quality education by promoting various types of Educational Institutions. Cheran Group of Institutions pursues a philosophy of perpetual acquisition of knowledge. Cheran Group of Institutions aims to provide creative and resourceful education. Our college e ...Show More

Industry

Institutions

Company Size

51-200 Employees

Headquarter

Coimbatore

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