Job Overview

The Head of Branding & Marketing at Cheran Group Of Companies will lead and strategize comprehensive branding and marketing initiatives to enhance the institution's value proposition. This is a full-time, mid-level position based in Chennai, focusing on driving institutional growth and visibility through innovative marketing strategies.



Qualifications and Skills

• Extensive experience in formulating and executing brand strategy to elevate institutional reputation and market share (Mandatory skill).
• Proven expertise in digital marketing, leveraging online platforms for brand amplification and student engagement (Mandatory skill).
• Strong background in growth marketing, developing targeted campaigns to drive enrollment and institutional reach (Mandatory skill).
• Advanced ability to manage and optimize multi-channel marketing campaigns, ensuring consistent, high-impact messaging.
• Demonstrated skill in social media management, driving audience engagement and brand awareness through curated content.
• Proficiency in lead generation strategies tailored for educational institutions, converting prospective inquiries into enrollments.
• Excellent analytical skills to monitor campaign performance and suggest actionable improvements for marketing effectiveness.
• Educational background in marketing, communications, or related fields, with a passion for innovative educational methodologies.

Roles and Responsibilities

• Design and execute comprehensive branding strategies that reflect the institution’s mission, vision, and values.
• Lead digital marketing initiatives, including website development, SEO, email marketing, and online advertising.
• Oversee growth marketing campaigns to drive student enrollments and increase the institution’s market presence.
• Develop and manage multi-platform marketing campaigns, ensuring alignment with institutional goals.
• Supervise social media engagement across educational platforms, ensuring active and meaningful community interaction.
• Track, analyze, and report campaign performance metrics to stakeholders, with recommendations for continuous improvement.
• Collaborate with academic and administrative teams to ensure brand messaging consistency across all communication channels.
• Identify new opportunities for brand partnerships, public relations, and community outreach to bolster institutional growth.

Desired Candidate Profile

• Candidates should possess MBA in Marketing (Regular streams).
• A minimum 10 years of experience in a Branding & Marketing and at least 5 years as lead the marketing team.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Hands-on experience with digital marketing: social media marketing, video marketing, content marketing, SEO, online advertising, and mobile marketing.