ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Create new content to assist marketing campaigns
2. Optimize content using SEO best practices
3. Write and edit copy for marketing communications such as online articles, newsletters, blog posts, and website content.
4. Work with Digital Marketing, design, and other teams to develop compelling, often unexpected, content plans.
5. Develop an understanding of consumer needs, consumer experiences, marketing strategy, and operational capabilities.
6. Ability to keep up with the best practices in writing for the web, social media trends, web usability, web design, and business/industry trends.
7. Prepare internal and external communications like press releases and other critical marketing communications as needed.

Required Skills & Experience

• Bachelor's degree in Marketing or relevant with minimum 5 years of experience as Content Writer, Copywriter, or similar role
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Strong writing, editing, and proofreading skills.
• Experience in SEO writing .
• Identification of trendy topics using various tools.
• Candidate must have good exposure as Guest Blogging and Article Writing for different article directories and blogs.

Screening Questions

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