We are looking for Marketing executive. For more info contact HR to kinnera259@gmail.com

Work Location : Mumbai

Experience : 5 to 7yrs

Notice period : Immediate

Gender : Male

Qualification/ Skills:

5-7 years’ experience in the following:

• Regional Marketing Communications.
• Regional Brand management.
• Sales/Retail Activation.
• Sales Promotion.
• Event management. etc.
• Digital Advertising. 

To increase Epson’s overall visibility and brand image specifically in West region (Maharashtra, Gujarat, Chhattisgarh and Goa). Support HO team in their day-to-day activities, as required.

Job Details

1. Activations:

Channel Engagement Programs/ Direct End User Activation Programs/ Corporate User Activation Programs

Support sales team in conducting activities where necessary

• Identify opportunities for the same and plan & coordinate these activities
• Provide Branding Material for activities
• Provide Brochures and other collaterals
• Coordinate for movement of products and arrangement at venue
• Support in arranging for venue
• Support in arranging for invitations
• Send regular email communication to databases
• Collate and update data

2.         Exhibitions & Events

• Select exhibitions targeted at various target groups according to product
• Complete responsibility for designing, negotiating and setting up exhibition stalls.
• Support Sales team in local exhibitions by providing branding material, brochures etc

3.         Advertising Support

• Identify & suggest advertising opportunities and opportunities to keep the brand visible and TOM
• Plan and execute regional digital campaigns
• Explore opportunities for testimonials in regions and execute
• Support regional requests for ads and report the response for the ads done

4.         Branding of retail outlets and market level visibility

• Co-ordinate, supervise and execute regular retail branding at multi-brand outlets to ensure marketplace visibility.

5.         Support HO Team on key projects / activities

• Monitor CRM tool and ensure leads generated from campaigns are attended by the sales team in quick time
• Provide support on HO digital campaigns as and when required
• Product movement for PR reviews

6.         Budgeting and expense control           

• Prepare the BTL budget for the financial year and ensure the execution of activities are as per budget.
• Negotiation for all activities and programs.
• Keep a check on budgets on monthly basis
• Support HO with accurate spending and reporting of budgets

Experience within the IT industry would be useful but isn’t a pre-requisite.

The desired person must above all else have a positive attitude. He/she must be hard working, resourceful, creative, and patient, have good communication skills and be a self starter who is able to handle ambiguity and change. A person with a high level of integrity is essential. Someone interested in long term career prospects would be preferred.