About the Job

Skills

External Relations, Marketing & Promotions: To support the management in raising the visibility of the School by carrying out an effective marketing and communications plan in order to:

• Attract new students across the School’s portfolio and publicise the strengths of the school
• Promote the profile of the School as a whole to external audiences. Key measures of success are:-The number of new enquiries generated and the conversion of enquiries through to enrolment.
• Building and sustaining strong and effective relationships with the parent body

Will include work inside and outside the school

• Define effective parent engagement strategies and own the overall parent experience across all marketing and admissions touch points
• Marketing Budget management
• Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness
• Contribute into school website including content and customer experience and the school’s social media channels
• Develop and manage relationships with feeder schools to support enrolment growth
• Identify relevant community-based initiatives in which the school can play a relevant part, to support awareness / positive brand perception etc.
• Work collaboratively with school colleagues, contributing to sharing best practice.

Marketing collateral and publicity material

• Writing and producing marketing material (brochures, posters, flyers etc.) for the School’s programs, sourcing student and parents testimonials etc.
• Preparing marketing collateral for the School’s corporate relations activities, working with relevant school officials
• Preparing PowerPoint presentations for schools at promotion events and conferences
• Responsible for the School’s publicity stands and other event-support material- ordering new stock as required and ensuring the supply of stock to events.