Capstone High, established in 2016, is affiliated to the Central Board of Secondary Education (CBSE) and offers world class education through academic excellence and holistic development from Pre-K to Grade 12.

External Relations, Marketing &amp; Promotions: To support the management in raising the visibility of the School by carrying out an effective marketing and communications plan in order to:<ul><li>Attract new students across the School’s portfolio and publicise the strengths of the school</li><li>Promote the profile of the School as a whole to external audiences. Key measures of success are:-The number of new enquiries generated and the conversion of enquiries through to enrolment.</li><li>Building and sustaining strong and effective relationships with the parent body</li></ul>Will include work inside and outside the school<ul><li>Define effective parent engagement strategies and own the overall parent experience across all marketing and admissions touch points</li><li>Marketing Budget management</li><li>Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness</li><li>Contribute into school website including content and customer experience and the school’s social media channels</li><li>Develop and manage relationships with feeder schools to support enrolment growth</li><li>Identify relevant community-based initiatives in which the school can play a relevant part, to support awareness / positive brand perception etc.</li><li>Work collaboratively with school colleagues, contributing to sharing best practice.</li></ul> Marketing collateral and publicity material<ul><li>Writing and producing marketing material (brochures, posters, flyers etc.) for the School’s programs, sourcing student and parents testimonials etc.</li><li>Preparing marketing collateral for the School’s corporate relations activities, working with relevant school officials</li><li>Preparing PowerPoint presentations for schools at promotion events and conferences</li><li>Responsible for the School’s publicity stands and other event-support material- ordering new stock as required and ensuring the supply of stock to events.</li></ul>

<blockquote>Admission Counsellor:</blockquote><blockquote>Meet and greet parents/students.</blockquote><blockquote>Works to increase inquiries and converts applications&nbsp;</blockquote><blockquote>To exhibit superior customer service skills and professionalism throughout daily interactions and communications with students including interviews, phone and email enquiries and information sessions.</blockquote><blockquote>Welcome prospective students/parents by counselling, processing paperwork; conducting campus tours; conducting eligibility tests, follow-up activities and other tasks related to student recruitment.</blockquote><blockquote>To ensure information accuracy and appropriate records management in line with the school protocols by accepting ownership &amp; ensuring information compliance.</blockquote><blockquote>Marketing:</blockquote><blockquote>Assist Marketing team in identifying the target audience/areas.</blockquote><blockquote>Assist in creating and implementing marketing/recruitment strategies to reach prospective students through events, referrals, online and print communications and outreaches to businesses &amp; organisations.</blockquote><blockquote>Assist in organising marketing events in the apartments</blockquote><blockquote>Parent Relationship</blockquote><blockquote>Be the point of contact for parents to ensure parents are satisfied and are an active part of the students learning journey</blockquote><blockquote>Interact with all parents at least half yearly to ensure retention and early detection and solving of issues (if any)</blockquote><blockquote>Working with parents and staff to be ambassadors of the school</blockquote><blockquote> </blockquote>