Job Overview

We are hiring a skilled Brand Manager . As a Brand Manager, you will be responsible for developing and implementing effective brand strategies, managing the company's brand image, and ensuring brand consistency across all marketing channels. This is a mid-level position requiring 4 to 6 years of experience in brand management. The job is located in Chennai, Tamil Nadu, India, and is a full-time role.

Qualifications and Skills

• Bachelor's degree in Marketing, Business Administration, or a related field
• 4 to 6 years of experience in brand management or a similar role
• Proven track record of successfully developing and implementing brand strategies
• Experience in managing websites and optimizing them for SEO
• Strong knowledge of digital marketing tools and techniques
• Excellent analytical and problem-solving skills
• Ability to collaborate and communicate effectively with internal and external stakeholders
• Proficiency in Microsoft Office and marketing software
• Self-motivated with a passion for continuous learning and staying updated with industry trends
• Experience in the HR industry or with recruitment services is a plus

Roles and Responsibilities

• Develop and execute brand strategies to enhance brand awareness and market positioning
• Manage the company's brand image and ensure consistent brand messaging across all marketing channels
• Conduct market research and analyze customer insights to identify new brand opportunities
• Collaborate with internal teams and external agencies to create and execute marketing campaigns
• Monitor and evaluate the effectiveness of marketing initiatives and make necessary adjustments
• Manage the company's website and optimize it for search engine visibility
• Oversee the management of third-party e-commerce platforms and analyze their performance metrics
• Work closely with the digital marketing team to implement SEO strategies and drive organic traffic
• Track and report on key performance indicators (KPIs) to measure brand performance
• Stay up-to-date with industry trends and competitor activities to identify potential threats and opportunities
• Collaborate with the intern team to support their learning and development