Job Description

Job Title

Marketing Manager

Role type

Full Time | Managerial | Individual

Reporting to

Sales & Marketing Head

Job Location

Coimbatore

About us:

At Boatload Minds, we are revolutionizing pantry automation with smart, IoT-enabled machinery designed to transform how businesses deliver refreshments. Since 2018, we have been at the cutting edge of technological innovation, creating advanced automated systems that seamlessly meet modern demands.

Our parent company's vision goes beyond automation. We are dedicated to contributing to India’s renewable energy, mega construction projects, and e-mobility revolution by providing next-generation energy storage solutions. Our board of directors proudly oversee Nsure, a leading lithium cell manufacturing company, and RCCL, both driving the future of sustainable energy and infrastructure development.

Our Founder - Mr. Gowri Shankar Duraisamy

Role Overview: We are looking for a high-performing Marketing Manager who will lead brand, product, and growth initiatives across digital and physical channels. This is a hands-on, impact-driven role ideal for someone who has previously owned a product portfolio and successfully led product launches at a regional or pan-India scale.

Key Responsibilities:

• Develop and Execute Marketing Strategies:
• Lead the planning and execution of integrated marketing strategies to support business growth, brand positioning, and customer engagement.
• Build and manage the brand’s identity, ensuring consistent messaging across all customer touchpoints and communication channels.
• Design and manage both online and offline marketing campaigns to drive awareness, customer acquisition, and retention.
• Brand Management:
• Build and manage the brand’s identity, ensuring consistent messaging across all customer touchpoints and communication channels.
• Campaign Management:
• Design and manage both online and offline marketing campaigns to drive awareness, customer acquisition, and retention.
• Product Marketing:
• Support product launches with effective go-to-market plans, competitive positioning, and targeted communication.
• Market Research & Insights:
• Gather market intelligence and consumer insights to inform marketing plans and business decisions.
• Cross-Functional Collaboration:
• Work closely with sales, product, and operations teams to align marketing efforts with business objectives.
• Performance Monitoring:
• Track, analyze, and report marketing performance metrics to measure effectiveness and optimize future initiatives.
• Stakeholder Communication:
• Coordinate with internal and external stakeholders including creative agencies, partners, and vendors for campaign execution and brand development.

Key Performance Indicators (KPIs):

• Develop and Execute Marketing Strategies:
• Lead the planning and execution of integrated marketing strategies to support business growth, brand positioning, and customer engagement.
• Brand Management:
• Build and manage the brand’s identity, ensuring consistent messaging across all customer touchpoints and communication channels.
• Campaign Management:
• Design and manage both online and offline marketing campaigns to drive awareness, customer acquisition, and retention.
• Product Marketing:
• Support product launches with effective go-to-market plans, competitive positioning, and targeted communication.
• Market Research & Insights:
• Gather market intelligence and consumer insights to inform marketing plans and business decisions.
• Cross-Functional Collaboration:
• Work closely with sales, product, and operations teams to align marketing efforts with business objectives.
• Performance Monitoring:
• Track, analyze, and report marketing performance metrics to measure effectiveness and optimize future initiatives.
• Stakeholder Communication:
• Coordinate with internal and external stakeholders including creative agencies, partners, and vendors for campaign execution and brand development.

Required Qualifications:

• Education:
• MBA or PGDM in Marketing from Tier 1 or Tier 2 institutes (IIMs, ISB, MICA, FMS, XLRI, SPJIMR, NMIMS, etc.)
• Work Experience:
• 5–8 years in marketing roles at high-growth consumer companies like Zomato, Swiggy, Ola, HUL, Reckitt, Nestle, Marico, or other B2C product-led brands.
• Must have owned and grown a product/category with measurable impact across channels.
• Portfolio Ownership:
• Product Launch Experience:
• Hybrid Marketing Exposure:
• Creativity + Analytical Mindset:

Preferred Skills

• Prior experience in launching new products/services regionally or nationwide, with clear outcomes in traction and brand growth.
• Strong grasp of both digital (SEO, SEM, CRM, Social Media) and offline (events, OOH, POS) marketing strategies.
• Ability to combine storytelling with data to create compelling and effective campaigns.
• Experience with vending, FMCG, QSR, or beverage categories
• Fluency in using tools like Google Analytics, Meta Ads, HubSpot, or equivalent
• Familiarity with rural and urban market dynamics in India
• Comfort working in high-growth startup environments

Why Join Us?

• Be a core part of a founding team building an iconic Indian beverage brand
• Own marketing strategy across multiple channels from day one
• Work with a team that values innovation, culture, and storytelling
• Fast-track your career growth with exposure to national GTM efforts.