We are an innovative hardware tech beverage solution provider. With our inbuilt leveraging technology we are on a mission to continuously redefine the way India consumes its favorite Home Tea away from home.

Job DescriptionJob TitleMarketing ManagerRole typeFull Time | Managerial | IndividualReporting toSales &amp; Marketing HeadJob LocationCoimbatore About us:At Boatload Minds, we are revolutionizing pantry automation with smart, IoT-enabled machinery designed to transform how businesses deliver refreshments. Since 2018, we have been at the cutting edge of technological innovation, creating advanced automated systems that seamlessly meet modern demands.Our parent company's vision goes beyond automation. We are dedicated to contributing to India’s renewable energy, mega construction projects, and e-mobility revolution by providing next-generation energy storage solutions. Our board of directors proudly oversee Nsure, a leading lithium cell manufacturing company, and RCCL, both driving the future of sustainable energy and infrastructure development.Our Founder - Mr. Gowri Shankar Duraisamy Role Overview: We are looking for a high-performing Marketing Manager who will lead brand, product, and growth initiatives across digital and physical channels. This is a hands-on, impact-driven role ideal for someone who has previously owned a product portfolio and successfully led product launches at a regional or pan-India scale. Key Responsibilities:<ul><li>Develop and Execute Marketing Strategies:</li><li class="ql-indent-1">Lead the planning and execution of integrated marketing strategies to support business growth, brand positioning, and customer engagement.</li><li class="ql-indent-1">Build and manage the brand’s identity, ensuring consistent messaging across all customer touchpoints and communication channels.</li><li class="ql-indent-1">Design and manage both online and offline marketing campaigns to drive awareness, customer acquisition, and retention.</li><li>Brand Management: </li><li class="ql-indent-1">Build and manage the brand’s identity, ensuring consistent messaging across all customer touchpoints and communication channels.</li><li>Campaign Management:</li><li class="ql-indent-1">Design and manage both online and offline marketing campaigns to drive awareness, customer acquisition, and retention.</li><li>Product Marketing:</li><li class="ql-indent-1">Support product launches with effective go-to-market plans, competitive positioning, and targeted communication.</li><li>Market Research &amp; Insights:</li><li class="ql-indent-1">Gather market intelligence and consumer insights to inform marketing plans and business decisions.</li><li>Cross-Functional Collaboration:</li><li class="ql-indent-1">Work closely with sales, product, and operations teams to align marketing efforts with business objectives.</li><li>Performance Monitoring:</li><li class="ql-indent-1">Track, analyze, and report marketing performance metrics to measure effectiveness and optimize future initiatives.</li><li>Stakeholder Communication:</li><li class="ql-indent-1">Coordinate with internal and external stakeholders including creative agencies, partners, and vendors for campaign execution and brand development.</li></ul> Key Performance Indicators (KPIs):<ul><li>Develop and Execute Marketing Strategies:</li><li class="ql-indent-1">Lead the planning and execution of integrated marketing strategies to support business growth, brand positioning, and customer engagement.</li><li>Brand Management:</li><li class="ql-indent-1">Build and manage the brand’s identity, ensuring consistent messaging across all customer touchpoints and communication channels.</li><li>Campaign Management:</li><li class="ql-indent-1">Design and manage both online and offline marketing campaigns to drive awareness, customer acquisition, and retention.</li><li>Product Marketing:</li><li class="ql-indent-1">Support product launches with effective go-to-market plans, competitive positioning, and targeted communication.</li><li>Market Research &amp; Insights:</li><li class="ql-indent-1">Gather market intelligence and consumer insights to inform marketing plans and business decisions.</li><li>Cross-Functional Collaboration:</li><li class="ql-indent-1">Work closely with sales, product, and operations teams to align marketing efforts with business objectives.</li><li>Performance Monitoring:</li><li class="ql-indent-1">Track, analyze, and report marketing performance metrics to measure effectiveness and optimize future initiatives.</li><li>Stakeholder Communication:</li><li class="ql-indent-1">Coordinate with internal and external stakeholders including creative agencies, partners, and vendors for campaign execution and brand development.</li></ul> Required Qualifications:<ul><li>Education:</li><li class="ql-indent-1">MBA or PGDM in Marketing from Tier 1 or Tier 2 institutes (IIMs, ISB, MICA, FMS, XLRI, SPJIMR, NMIMS, etc.)</li><li>Work Experience:</li><li class="ql-indent-1">5–8 years in marketing roles at high-growth consumer companies like Zomato, Swiggy, Ola, HUL, Reckitt, Nestle, Marico, or other B2C product-led brands.</li><li class="ql-indent-1">Must have owned and grown a product/category with measurable impact across channels.</li><li>Portfolio Ownership:</li><li>Product Launch Experience:</li><li>Hybrid Marketing Exposure:</li><li>Creativity + Analytical Mindset:</li></ul> Preferred Skills<ul><li>Prior experience in launching new products/services regionally or nationwide, with clear outcomes in traction and brand growth.</li><li>Strong grasp of both digital (SEO, SEM, CRM, Social Media) and offline (events, OOH, POS) marketing strategies.</li><li>Ability to combine storytelling with data to create compelling and effective campaigns.</li><li>Experience with vending, FMCG, QSR, or beverage categories</li><li>Fluency in using tools like Google Analytics, Meta Ads, HubSpot, or equivalent</li><li>Familiarity with rural and urban market dynamics in India</li><li>Comfort working in high-growth startup environments</li></ul> Why Join Us?<ul><li>Be a core part of a founding team building an iconic Indian beverage brand</li><li>Own marketing strategy across multiple channels from day one</li><li>Work with a team that values innovation, culture, and storytelling</li><li>Fast-track your career growth with exposure to national GTM efforts.</li></ul>

Job Description:Job Title Lead - Mechanical DesignRole type ManagerialReporting to Managing DirectorJob Location Coimbatore (Work from Office)About us (In-Short): At Boatload Minds, we’re transforming pantry automation with smart, cutting-edge machinery that revolutionizes how businesses manage and deliver refreshments. Since our inception in 2018, we’ve been pushing the boundaries of technology to create advanced automated systems that empower retailers to better serve their customers. Now, we’re looking for passionate Senior and Lead Mechanical Design Engineers to help shape the future of automation. If you're ready to lead groundbreaking projects and make a lasting impact, we want YOU on our team!!Lead design initiatives, manage a team, and deliver innovative solutions that align with business goals. Oversee key projects from concept to production, ensuring efficiency and quality.Job overview:Who are you? (Personality attributes):<ul><li>Go-Getter &amp; Problem Solver</li><li>Self-Initiator &amp; Proactive</li><li>Takes Ownership of what you do</li><li>Innovative &amp; Strategic Thinker</li></ul>What will you do? (Responsibilities):Project Management:<ul><li>Lead and manage mechanical design projects from concept through production.</li><li>Collaborate with cross-functional teams, including industrial designers, electrical engineers, product managers, and manufacturing teams.</li><li>Ensure project timelines, budgets, and quality standards are met.</li></ul>User-Centric Design:<ul><li>Incorporate user feedback and ergonomic considerations into the design process.</li><li>Develop innovative and user-friendly mechanical designs that enhance the consumer experience.</li><li>Balance aesthetics with functionality, ensuring products are both visually appealing and practical.</li></ul>Design and Development:<ul><li>Create detailed 3D models and 2D drawings using CAD software (e.g., SolidWorks, AutoCAD).</li><li>Conduct simulations and stress analysis to ensure product durability and performance.</li><li>Select appropriate materials and manufacturing processes for product components.</li></ul>Prototyping and Testing:<ul><li>Build and test prototypes to validate design concepts.</li><li>Perform design verification and validation testing to ensure product performance and reliability.</li><li>Analyse test data and implement design improvements as necessary.</li></ul>Documentation and Compliance:<ul><li>Prepare and maintain comprehensive design documentation, including specifications, test plans, and reports.</li><li>Ensure designs comply with relevant industry standards and regulatory requirements.</li><li>Collaborate with quality assurance teams to ensure product quality and reliability.</li></ul>Continuous Improvement:<ul><li>Stay updated with the latest industry trends, consumer preferences, and technologies.</li><li>Identify opportunities for design and process improvements.</li><li>Implement best practices in mechanical design and project management.</li></ul>What do we need? (Requirements):<ul><li>Bachelor's degree in Mechanical Engineering or a related field.</li><li>8+ years of experience in mechanical design engineering, preferably in the Consumer Electronics, IoT-Smart appliances, medical devices, Home or Kitchen automation devices.</li><li>Proven track record of successfully managing and completing design projects.</li><li>Proficiency in CAD software (SolidWorks, AutoCAD, etc.).</li><li>Strong understanding of materials science, manufacturing processes, and mechanical principles.</li><li>Experience with user-centric design and industrial design principles.</li><li>Excellent problem-solving skills and attention to detail.</li><li>Strong communication and collaboration skills.</li><li>Ability to work independently and as part of a team.</li></ul>What will you enjoy? (Benefits):<ul><li>Innovative and hustler colleagues</li><li>Experienced mentors</li><li>Excellent learning and growth opportunities</li><li>Competitive salary</li><li>Employee friendly policies</li><li>Frequent engagement activities with colleagues</li><li>We are encouraged to take regular breaks and breaks are always powered by food, snacks and beverages.</li></ul>If this interests you, let's sit down for a cup of chai!