SEO Manager Job Description
As an SEO Manager, you will be responsible for developing and implementing SEO strategies to increase organic traffic and improve search rankings. You will conduct keyword research, analyze website data, and make recommendations for optimizing website content. Additionally, you will monitor and report on website performance and provide insights to enhance SEO efforts. The ideal candidate is knowledgeable about SEO best practices and has a strong understanding of search engine algorithms.
Responsibilities
- Conduct keyword research to identify target keywords for website optimization
- Optimize website content, including meta tags, headers, and URLs
- Analyze website data using analytics tools to identify areas for improvement
- Monitor website performance and search rankings
- Provide recommendations for optimizing website structure and navigation
- Collaborate with content creators, developers, and marketing teams to implement SEO strategies
- Stay up-to-date with industry trends and search engine algorithm updates
Qualifications
- Proven experience as an SEO Manager or similar role
- In-depth knowledge of SEO best practices and search engine algorithms
- Proficiency in analytics tools, such as Google Analytics and Moz
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Experience with content management systems and website optimization tools
- Certifications in SEO or digital marketing are a plus
Skills
- Keyword research and analysis
- On-page and off-page optimization
- Technical SEO
- SEO analytics
- Content optimization
- Link building
- HTML/CSS
- Google Analytics
- Moz
- Excellent written and verbal communication