Senior SEO Executive Job Description
The Senior SEO Executive will play a pivotal role in driving organic traffic and improving the overall search engine visibility of our company's websites. You will collaborate with cross-functional teams including content writers, web developers, and marketing managers to ensure SEO best practices are implemented.
Responsibilities
- Develop and execute effective SEO strategies to improve organic search rankings.
- Conduct keyword research to identify target keywords and optimize on-page content.
- Analyze website performance metrics and provide recommendations for improvement.
- Monitor and report on organic search performance using tools like Google Analytics.
- Stay up-to-date with industry trends and changes to search engine algorithms.
- Collaborate with content writers, web developers, and marketing managers to optimize website content and structure.
- Perform website audits to identify technical and on-page SEO opportunities.
- Track and report on SEO performance, including keyword rankings, traffic, and conversions.
Qualifications
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience as an SEO Executive or similar role.
- Solid understanding of search engine algorithms and ranking factors.
- Proficient in SEO tools such as Google Analytics, Google Search Console, and keyword research tools.
- Familiarity with content management systems (CMS) and web analytics platforms.
- Excellent analytical and problem-solving skills.
- Strong attention to detail and the ability to multitask in a fast-paced environment.
- Good communication and interpersonal skills.
Skills
- Keyword research and optimization
- On-page and off-page SEO techniques
- Google Analytics and Google Search Console
- Content management systems (CMS)
- Web analytics platforms
- Technical SEO
- SEO auditing
- Data analysis
- Excellent communication skills