Senior Search Engine Optimization Associate Job Description
As a Senior Search Engine Optimization Associate, you will play a crucial role in driving organic growth by identifying opportunities, conducting keyword research, optimizing website content, and monitoring and reporting on search engine rankings. You will collaborate with cross-functional teams to ensure SEO best practices are implemented and provide recommendations for website enhancements.
Responsibilities
- Develop and implement effective SEO strategies to improve organic rankings and increase website traffic
- Conduct keyword research and analysis to identify target keywords and create content optimization plans
- Optimize website content, including page titles, meta descriptions, headings, and site structure
- Collaborate with content creators and developers to implement on-page SEO best practices
- Monitor and analyze website performance using SEO tools and Google Analytics
- Identify technical SEO issues and work with the development team to implement solutions
- Stay up-to-date with industry trends and algorithm updates to recommend adjustments to SEO strategies
- Provide recommendations for website enhancements to improve user experience and search engine visibility
- Generate monthly SEO reports and insights to track progress and inform decision-making
Qualifications
- Bachelor's degree in marketing, communications, or a related field
- Proven experience in SEO optimization and driving organic traffic growth
- In-depth knowledge of search engine algorithms and ranking factors
- Proficiency in SEO tools such as Google Analytics, Google Search Console, and SEMrush
- Strong analytical skills to analyze data and identify optimization opportunities
- Excellent communication and collaboration skills to work with cross-functional teams
- Familiarity with website optimization techniques and content management systems
- Ability to manage multiple projects and meet deadlines
Skills
- Keyword research
- On-page optimization
- Technical SEO
- SEO tools (e.g., Google Analytics, Google Search Console, SEMrush)
- Data analysis
- Content management systems
- Project management