Senior Performance Marketing Manager Job Description
As a Senior Performance Marketing Manager, you will be responsible for planning, implementing, analyzing, and optimizing performance marketing campaigns across various digital channels. You will work closely with the marketing team to drive lead generation, user acquisition, and revenue growth. The ideal candidate is data-driven, strategic, and experienced in managing campaigns across multiple platforms.
Responsibilities
- Develop and execute performance marketing campaigns to drive lead generation and revenue growth.
- Analyze data to identify trends, insights, and optimization opportunities for campaign performance.
- Optimize campaign performance through A/B testing, targeting, and creative optimization.
- Manage budgets, forecasts, and return on investment (ROI) for performance marketing campaigns.
- Collaborate with cross-functional teams, including design, content, and development, to ensure seamless campaign execution.
- Stay up-to-date with industry trends, best practices, and emerging technologies in performance marketing.
- Monitor and report on key performance metrics to stakeholders and senior management.
- Identify and execute on partnership opportunities to increase brand exposure and customer acquisition.
Qualifications
- Proven experience as a performance marketing manager or similar role.
- Strong understanding of digital marketing channels, including search, display, social media, and email.
- Proficient in performance marketing platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Experience with marketing analytics and data analysis tools, such as Google Analytics and Excel.
- Excellent communication and project management skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong analytical and problem-solving abilities.
- Bachelor's degree in marketing, business, or a related field.
Skills
- Performance marketing
- Lead generation
- Digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)
- Data analysis
- A/B testing
- Campaign optimization
- Budget management
- Project management
- Communication
- Problem-solving