Senior Performance Marketing Executive Job Description
As a Senior Performance Marketing Executive, you will be responsible for managing and optimizing performance marketing campaigns across various channels such as search engine marketing (SEM), display advertising, social media advertising, and affiliate marketing. You will work closely with the marketing team to execute successful campaigns and drive business results. Additionally, you will analyze campaign performance, track key metrics, and provide insights to enhance campaign effectiveness.
Responsibilities
- Develop and implement performance marketing strategies to drive customer acquisition and revenue growth
- Manage performance marketing campaigns across various channels including SEM, display advertising, social media advertising, and affiliate marketing
- Optimize campaign performance to maximize return on investment and meet business objectives
- Collaborate with cross-functional teams to ensure seamless execution of campaigns
- Analyze campaign data and key metrics to provide insights and recommendations for campaign optimization
- Stay up-to-date with industry trends and best practices in performance marketing
Qualifications
- Bachelor's degree in marketing, business, or a related field
- Proven experience in performance marketing, preferably in a similar role
- In-depth knowledge of performance marketing channels such as SEM, display advertising, social media advertising, and affiliate marketing
- Strong analytical skills and ability to interpret data and metrics
- Proficient in using performance marketing tools and platforms
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced and dynamic environment
- Team player with a proactive and results-driven mindset
Skills
- Google Ads
- Facebook Ads Manager
- Google Analytics
- Conversion Rate Optimization
- A/B testing
- Data analysis
- Marketing automation platforms
- Excellent analytical and problem-solving skills