Senior Performance Marketing Analyst Job Description
As a Senior Performance Marketing Analyst, you will play a crucial role in driving the success of our digital marketing campaigns. You will collaborate with cross-functional teams to develop innovative marketing strategies and ensure data-driven decision-making.
Responsibilities
- Develop and execute digital marketing strategies to drive customer acquisition and retention
- Analyze performance data to measure the effectiveness of marketing campaigns
- Optimize campaigns and marketing channels to improve ROI
- Collaborate with internal teams to align marketing strategies with business objectives
- Stay updated on industry trends and best practices in performance marketing
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- Proven experience in performance marketing, digital marketing, or a similar role
- Strong analytical skills with the ability to interpret data and draw insights
- Excellent communication and collaboration skills
- Detail-oriented and results-driven
Skills
- Google Analytics
- SEO/SEM
- A/B Testing
- Data Analysis
- Ad Performance Metrics