Senior Manager- Performance Marketing Job Description
As a Senior Manager- Performance Marketing, you will be responsible for overseeing and executing all performance marketing initiatives. You will collaborate with cross-functional teams to develop and implement effective campaigns that drive customer acquisition, retention, and revenue growth. You will also be responsible for tracking and analyzing the performance of campaigns to optimize results and make data-driven decisions.
Responsibilities
- Develop and execute performance marketing strategies to drive customer acquisition and revenue growth
- Collaborate with the marketing team to create compelling and effective campaigns across various digital channels
- Monitor and analyze campaign performance using data-driven insights
- Optimize campaigns to improve key performance metrics such as click-through rates, conversion rates, and ROI
- Conduct market research to identify trends and opportunities for optimization
- Manage relationships with external vendors and agencies to ensure successful campaign execution
- Stay up to date with industry trends and best practices in performance marketing
- Provide regular reports and updates on campaign performance to senior management
Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in performance marketing, with a focus on digital channels
- Strong analytical skills and ability to make data-driven decisions
- Experience using marketing analytics platforms and tools
- Proficiency in campaign tracking and performance measurement
- Excellent communication and leadership skills
- Ability to work effectively in a fast-paced environment and manage multiple projects
Skills
- Digital marketing
- Strategic planning
- Campaign optimization
- Data analysis
- Performance measurement
- Marketing analytics
- Leadership
- Communication
- Project management