Senior Executive Paid Media Job Description
The Senior Executive Paid Media will have a deep understanding of digital advertising platforms and tools, and will be responsible for analyzing campaign data, identifying trends, and implementing optimization strategies. You will collaborate with internal teams and external agencies to ensure the delivery of impactful and cost-effective paid media campaigns.
Responsibilities
- Develop and execute paid media strategies across multiple channels
- Manage and optimize paid search campaigns, including keyword research, ad copy creation, and bid management
- Create and manage paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter
- Monitor and analyze campaign performance metrics and provide recommendations for optimization
- Collaborate with internal teams and external agencies to align paid media strategies with overall marketing goals
- Stay up-to-date with industry trends and best practices in paid media advertising
- Implement A/B testing and other conversion optimization techniques
- Track and report on the return on investment (ROI) of paid media campaigns
Qualifications
- Bachelor's degree in Marketing, Advertising, or a related field
- Proven experience managing and optimizing paid media campaigns
- Proficient in using digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager
- Knowledge of SEO principles and best practices
- Strong analytical and problem-solving skills
- Excellent communication and collaboration abilities
- Ability to multitask and work in a fast-paced environment
- Detail-oriented and results-driven
Skills
- Digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager)
- Paid search campaign management
- Paid social media campaign management
- Keyword research
- Data analysis
- Conversion optimization
- SEO
- Excellent communication skills
- Collaboration
- Problem-solving