Senior Digital Marketing Job Description
In this role, you will oversee the company's digital marketing strategies and initiatives. You will work closely with the marketing team to drive online brand awareness, increase website traffic, and generate leads. The Senior Digital Marketing will also be responsible for analyzing data and metrics to optimize campaigns, identifying new opportunities for growth, and staying up-to-date with industry trends and best practices.
Responsibilities
- Develop and implement digital marketing strategies and initiatives
- Manage digital channels, including websites, social media, email marketing, and display advertising
- Create and optimize digital marketing campaigns to achieve business objectives
- Track, analyze, and report on campaign performance and make data-driven recommendations for improvement
- Collaborate with cross-functional teams to ensure brand consistency and maximize ROI
- Stay up-to-date with digital marketing trends, tools, and best practices
Qualifications
- Bachelor's degree in marketing or a related field
- Proven experience in digital marketing
- Strong analytical skills and ability to interpret data to optimize campaigns
- Knowledge of SEO, SEM, email marketing, social media marketing, and other digital marketing channels
- Proficiency in digital marketing tools and platforms
- Excellent communication and project management skills
- Ability to work in a fast-paced environment and prioritize tasks
- Team player with strong interpersonal skills
Skills
- Digital marketing
- SEO
- SEM
- Email marketing
- Social media marketing
- Data analysis
- Project management
- Communication
- Analytical thinking