Search Marketing Strategist Job Description
As a Search Marketing Strategist, you will be responsible for driving targeted traffic to our website through paid search campaigns. You will develop and execute strategies to improve search engine rankings, increase website visibility, and drive qualified leads. In addition, you will track key performance indicators and provide data-driven insights to improve campaign performance.
Responsibilities
- Develop and implement search engine marketing strategies to increase website visibility and drive qualified traffic
- Manage and optimize search ad campaigns on platforms such as Google Ads and Bing Ads
- Perform keyword research and analysis to identify high-potential keywords and optimize content
- Monitor and analyze campaign performance data, identify trends, and make data-driven recommendations for optimizations
- Collaborate with cross-functional teams to ensure alignment and integration of search marketing strategies with overall marketing initiatives
- Keep up-to-date with industry trends and best practices in search engine marketing
Qualifications
- Bachelor's degree in Marketing, Advertising, or a related field
- Proven experience in search engine marketing and digital advertising
- Strong analytical skills and ability to interpret data trends
- In-depth knowledge of search engine algorithms and ranking factors
- Proficiency in using search engine marketing tools and platforms such as Google Ads and Bing Ads
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced, deadline-driven environment
- Certifications in Google Ads or other digital marketing platforms are a plus
Skills
- Search engine marketing
- Keyword research
- Google Ads
- Bing Ads
- Data analysis
- Analytical thinking
- Communication skills
- Time management
- Attention to detail