Search Engine Optimization Specialist Job Description
As a Search Engine Optimization Specialist, you will be responsible for developing and implementing strategies to improve our website's organic search rankings. You will conduct keyword research, analyze website traffic and user behavior, and provide recommendations for on-page and off-page optimizations. Additionally, you will collaborate with the content team to optimize existing content and develop new SEO-focused content. You will also monitor and report on the performance of SEO campaigns, identify opportunities for improvement, and stay up-to-date with the latest SEO trends and algorithms.
Responsibilities
- Conduct keyword research to identify target keywords and phrases
- Optimize website pages and content for target keywords
- Implement on-page SEO best practices, including meta tags, headers, and URL structure
- Optimize website performance and loading speed
- Conduct competitor analysis and identify opportunities for improvement
- Perform technical SEO audits and resolve issues
- Collaborate with the content team to develop SEO-focused content
- Monitor and report on SEO performance using analytics tools
- Stay up-to-date with the latest SEO trends and algorithm changes
Qualifications
- Proven experience as an SEO Specialist or similar role
- Familiarity with SEO tools and analytics platforms
- Strong understanding of search engine algorithms and ranking factors
- Knowledge of on-page and off-page SEO best practices
- Proficient in keyword research and analysis
- Experience with website optimization and performance tracking
- Excellent analytical and problem-solving skills
- Strong communication and collaboration skills
- Ability to stay up-to-date with the latest industry trends and algorithm changes
Skills
- Keyword research
- On-page optimization
- Off-page optimization
- Competitor analysis
- Technical SEO auditing
- Content optimization
- Analytics and reporting
- Problem-solving
- Communication
- Staying up-to-date with industry trends