Search Engine Optimization Manager Job Description
The SEO Manager is a key role in the marketing team, responsible for maximizing the visibility of the company's websites in search engine results. You will work closely with cross-functional teams, including content creators, web developers, and social media managers, to ensure the website content is optimized for search engines.
Responsibilities
- Develop and implement SEO strategies to drive organic traffic and improve website rankings
- Conduct keyword research and analysis to identify potential keywords and phrases for optimization
- Optimize website content and structure for improved visibility and user experience
- Monitor and analyze website performance and search engine rankings using SEO tools
- Stay up-to-date with industry trends and changes in search engine algorithms
- Collaborate with content creators to develop engaging and SEO-friendly content
- Work with web developers to optimize website technical elements, such as site speed and mobile responsiveness
- Manage and monitor SEO campaigns, including ongoing optimizations and reporting
Qualifications
- Proven experience as an SEO Manager or similar role
- In-depth knowledge of SEO techniques and best practices
- Familiarity with keyword research tools and web analytics tools
- Strong analytical skills to identify trends and make data-driven decisions
- Excellent communication and collaboration skills
- Ability to work independently and prioritize tasks effectively
- Experience with website optimization and content management systems
Skills
- Keyword research
- On-page and off-page optimization
- SEO tools (e.g., Google Analytics, SEMrush)
- Content management systems (e.g., WordPress)
- Analytical skills
- Communication skills
- Project management