Search Engine Optimization Executive Job Description
As an SEO Executive, you will work closely with the marketing team to optimize website content and improve organic search results. You will also be responsible for conducting keyword research, analyzing website traffic, and implementing on-page and off-page SEO strategies. The goal is to increase organic search visibility and drive highly targeted traffic to our website.
Responsibilities
- Develop and execute effective SEO strategies to increase organic traffic
- Conduct keyword research to identify target keywords and optimize website content
- Improve website structure and navigation for higher search engine rankings
- Optimize on-page elements such as meta tags, headings, and URL structure
- Implement off-page SEO strategies such as link building and content promotion
- Monitor and analyze website traffic, SEO metrics, and user behavior
- Collaborate with content creators to optimize new and existing content
- Stay up-to-date with the latest SEO trends and best practices
- Provide recommendations for website and content optimizations
- Track and report on search engine rankings and organic traffic growth
Qualifications
- Proven experience as an SEO Executive or similar role
- In-depth knowledge of search engine algorithms and ranking factors
- Familiarity with SEO tools and analysis platforms
- Experience in website optimization and SEO strategies
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Ability to work independently and collaborate with cross-functional teams
- Attention to detail and ability to multitask
- Bachelor's degree in Marketing, Communications, or a related field
Skills
- Keyword research
- On-page optimization
- Off-page optimization
- Link building
- SEO analysis
- Google Analytics
- Google Search Console
- Content optimization
- HTML/CSS
- Written and verbal communication