PPC Expert Job Description
As a PPC Expert, you will be responsible for creating and managing PPC campaigns, conducting keyword research, analyzing campaign performance, and optimizing ad copy and landing pages to improve conversion rates. You will collaborate with the marketing team to achieve targeted goals and provide insights on campaign performance.
Responsibilities
- Create and manage PPC campaigns across various platforms
- Conduct keyword research and optimize ad copy
- Monitor and analyze campaign performance metrics
- Optimize landing pages for improved conversion rates
- Collaborate with the marketing team to align PPC strategy with overall marketing goals
Qualifications
- Bachelor's degree in Marketing or related field
- Proven experience in managing PPC campaigns
- In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms
- Strong analytical skills and ability to interpret data
- Excellent communication and collaboration skills
Skills
- Google Ads
- Bing Ads
- Keyword Research
- Campaign Optimization
- Data Analysis