PPC Executive Job Description
As a PPC Executive, you will be responsible for managing and optimizing pay-per-click advertising campaigns on platforms such as Google Ads, Bing Ads, and social media ads. You will conduct keyword research, create compelling ad copy, and continuously monitor and optimize campaign performance to increase click-through rates (CTR) and conversions. You will also analyze data and metrics to identify areas for improvement and provide regular reports on campaign performance to stakeholders.
Responsibilities
- Plan, develop, and implement effective PPC strategies to drive traffic and conversions
- Conduct keyword research to identify relevant keywords and create targeted ad campaigns
- Write compelling ad copy that drives clicks and conversions
- Manage and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media ads
- Monitor campaign performance and adjust bid strategies and targeting as needed
- Analyze data and metrics to identify areas for optimization and improvement
- Stay updated with the latest trends and best practices in PPC advertising
- Provide regular reports on campaign performance to stakeholders
Qualifications
- Proven experience in managing PPC campaigns on platforms such as Google Ads and Bing Ads
- Strong understanding of digital marketing and PPC advertising principles
- Excellent analytical and problem-solving skills
- Ability to conduct keyword research and optimize campaigns based on data
- Proficient in using PPC tools and platforms
- Up-to-date with the latest trends and best practices in PPC advertising
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- Excellent communication and teamwork skills
Skills
- Google Ads
- Bing Ads
- Keyword research
- Ad copywriting
- Data analysis
- PPC optimization
- Digital marketing principles
- Analytical skills
- Problem-solving skills