PPC Engineer Job Description
As a PPC Engineer, you will be responsible for setting up and managing PPC campaigns, analyzing data to improve performance, and staying up-to-date with industry trends. You will collaborate with the marketing team to drive website traffic and generate leads through paid search advertising.
Responsibilities
- Set up and manage PPC campaigns on various platforms
- Conduct keyword research and optimize ad copy
- Monitor and analyze campaign performance data
- Identify opportunities to improve ROI and drive conversions
- Collaborate with the marketing team to align PPC strategies with overall marketing goals
Qualifications
- Bachelor's degree in Marketing or relevant field
- Proven experience in managing PPC campaigns
- Strong analytical skills and attention to detail
- Knowledge of SEO principles and best practices
- Google Ads certification is a plus
Skills
- Google Ads
- Microsoft Advertising
- Google Analytics
- Keyword Research
- A/B Testing