Performance Marketing Manager Job Description
The Performance Marketing Manager is a key role within the marketing team, responsible for planning, executing, and analyzing digital marketing campaigns across various channels such as search, display, social, and affiliate. You will be responsible for managing the marketing budget, monitoring campaign performance, and identifying opportunities for optimization.
Responsibilities
- Develop and execute performance marketing strategies to drive website traffic, user acquisition, and revenue growth.
- Manage and optimize digital marketing campaigns across search, display, social, and affiliate channels.
- Conduct keyword research and implement SEO strategies to improve organic search rankings.
- Analyze campaign data and identify trends, insights, and opportunities for optimization.
- Collaborate with the creative team to develop compelling ad creatives and landing pages.
- Monitor and manage marketing budgets to ensure cost-effectiveness and maximum ROI.
- Stay up to date with industry trends and emerging digital marketing channels and technologies.
Qualifications
- Bachelor's degree in marketing, business, or a related field.
- Proven experience in performance marketing, with a track record of driving results.
- Strong analytical skills and the ability to interpret and leverage data to optimize campaigns.
- Proficiency in digital marketing platforms such as Google Ads, Facebook Ads, and Google Analytics.
- Knowledge of SEO best practices and the ability to implement on-page and off-page optimization strategies.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Ability to thrive in a fast-paced, dynamic environment and prioritize tasks effectively.
Skills
- Digital advertising platforms (Google Ads, Facebook Ads, etc.)
- Search engine optimization (SEO)
- Data analysis and reporting
- Conversion rate optimization (CRO)
- Campaign management
- Budget management
- Excellent written and verbal communication
- Collaboration and teamwork
- Analytical thinking
- Project management