Performance Marketing Executive Job Description
As a Performance Marketing Executive, you will play a crucial role in driving the company's online marketing efforts. You will be responsible for managing and optimizing digital advertising campaigns across channels such as search, display, social media, and email marketing. Your primary goal will be to drive online customer acquisition and revenue growth while ensuring maximum return on investment.
Responsibilities
- Develop and execute performance marketing strategies and campaigns to drive online customer acquisition and revenue growth
- Manage and optimize digital advertising campaigns across channels such as search, display, social media, and email marketing
- Conduct analysis and reporting on campaign performance, including tracking and analyzing campaign data to identify trends and insights
- Identify new opportunities for campaign optimization and implement strategies to improve campaign performance
- Collaborate with cross-functional teams, including creative, content, and analytics teams, to ensure seamless execution of campaigns
- Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising
Qualifications
- Bachelor's degree in marketing, advertising, or a related field
- Proven experience in managing and optimizing performance marketing campaigns
- Strong analytical skills with the ability to analyze campaign data and draw actionable insights
- Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
- Knowledge of web analytics tools such as Google Analytics
- Excellent communication and interpersonal skills
Skills
- Digital advertising platforms (e.g., Google Ads, Facebook Ads)
- Web analytics tools (e.g., Google Analytics)
- Data analysis and reporting
- Campaign optimization
- Strong analytical skills
- Excellent communication skills
- Attention to detail
- Ability to work independently and in a team